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 Senior technologist with extensive
experience in statistical analytics and
modeling (SAS Stat, SAS Enterprise Miner,
Affinium Model, Statistica and Excel).
Modeling experience includes response,
dollar, profit, cross-sell, attrition,
reactivation, lifetime value, demand
forecast and many others.
Skilled in merging technology and marketing
information to produce improved corporate
ROI. Strong background in SAS programming
and SAS Macro Language, database
development, information technology and
Microsoft Office. Very experienced in
managing and working on cross functional
projects. Creative thinker who:
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Developed a
major catalog market research group from the
ground up
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Originated many of the individual
analytic processes used by the analytic
team.
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Thirty plus years experience in
developing corporate competencies and
improving ROI.
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Started ROI Analytics in May 2006.
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