PROJECT TYPES

Development of Analytical & Statistical Models

People Analytics & Models

• Improve Mailing Profitability – response, gross sales, net profit

• Proactive Retention – attrition, reactivation

• Cross-sell – Sell more product to your customers – cross-sell via inbound telephone or web – this can work well with little extra cost

• RFM Development – If needed, plus some ‘improved’ custom variations.

• Customer Profiles – Who are your customers?

• Customer Preference – What do your customers prefer? – product, channel, season, price range

• Segmentation – Do you have customer subsets? – for individual campaigns or for target marketing

• Life-Time-Value – How deep can you prospect? – full and shorthand versions – the full version is very complete – the shorthand version gets you close with much less effort

• Customer Acquisition – Improve your prospect profitability – zip overlay, look-like.

1. People Analytics & Models

2. Product Analytics & Models

3. Promotion Analytics & Models

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Development of Analytical & Statistical Models  •  Database Development & Variable Creation  •  Analytic Software Purchases  •  Staff Development